Looking to turn your donation forms into powerful, high-performing fundraising engines? With Donatouch, discover 6 essential tactics to optimize your donation grid, maximize contributions, and simplify your donors' journey. Through innovative tools and proven strategies, inspire more generous donations and achieve your online fundraising goals!
1. Tailor your donation grid to your donor segments.
Every donor is unique, and their expectations vary:
- Nouveaux donateurs : Ils ont besoin d’être rassurés avec des informations claires sur votre mission.
- Regular donors: Already committed, they may consider higher donation amounts.
With Donatouch's CRM solution, segment your donors based on their history, frequency, or engagement. Offer them personalized amounts tailored to their profile, increasing the chances of receiving higher contributions (for example, 10 to 20% more than their last donation).
2. Offer suggested amounts
Suggested amounts simplify decision-making and encourage donors to choose higher values. Donatouch helps you analyze your data to define optimal recommendations:
- Example: If your average donation is €30, suggest €10, €35, and €50.
- Tip: Position the preferred amount in second place to naturally encourage donors to adopt it.
- Flexibility: Always include an option for a custom amount, offering more freedom to your donors.
3. Highlight a « most popular amount »
With Donatouch, display the amount most frequently chosen by your donors to leverage the principle of social conformity.
- Psychological impact: Potential donors will feel encouraged to choose the amount highlighted as "popular," thereby boosting their generosity.
- Integrated widget: Our tools allow you to easily add this feature to your donation forms.
4. Use donation equivalencies
Help your donors visualize the concrete impact of their contribution by linking each amount to a specific action.
- Example: "€50 provides meals for a family for a week."
- Visual tip: Add images and descriptions to your forms, as major organizations do.
With Donatouch, integrate these equivalences directly into your forms to make the experience more engaging and meaningful.
5. Optimize your forms with A/B testing
Test different versions of your donation forms with Donatouch to identify the one that maximizes your results.
- Elements to test: Suggested amounts, colors, visuals, or even the wording of your calls to action.
- Case study: Les Restos du Cœur increased their donations by 47% through A/B testing. With Donatouch, you can do the same with ease.
6. Integrate a banner of recent donations
Add a "recent donations banner" to display live contributions.
- Urgency effect: Donors feel encouraged to act quickly.
- Social proof: By seeing other people actively supporting your cause, potential donors are more inclined to contribute.
Donatouch allows you to customize this banner by displaying amounts starting from a value you define, thereby increasing the average donation.
By applying these 6 tactics with Donatouch's intuitive and powerful tools, you optimize your donation forms to achieve exceptional results. Discover even more strategies to boost your online fundraising with our complete guide on recurring donation .
Donatouch, your partner for effective and engaging fundraising.