The methods of fundraising are evolving rapidly, and for organisations, it is essential to keep up with these trends to continue capturing the attention of donors. In 2024, three trends dominate the fundraising sector and could transform the way charitable organisations obtain their funding.
1. Transition to Digital and Contactless Donations
With the decline of cash, donors are favoring digital methods for their contributions. Contactless donations and QR code payments are becoming more widespread, offering organizations a modern and practical alternative.
2. Visual Storytelling
Today's donors want to see the concrete impact of their contributions. By integrating authentic stories and visual testimonials into campaigns, organizations can create a stronger and more personal connection with their contributors.
3. Gamification of Giving
Gamification transforms giving into an engaging experience. Offering badges, virtual rewards, or challenges encourages donors, particularly younger generations, to engage more deeply.
By following these trends, organizations can not only attract more donations but also strengthen their relationship with donors by adopting a more interactive and personalized approach.