In a constantly evolving world, technological advancements are redefining many aspects of our daily lives, including the act of giving. In 2024, the digitization of donations has become an unavoidable reality for associations, NGOs, and charitable institutions. Now more than ever, these organizations are adopting modern tools to adapt to the new expectations of donors. Let's unravel this evolution together, which is breathing new life into generosity.
The context: a necessary transformation
In recent years, the use of cash has significantly declined, accelerated by the health crisis and the rise of contactless payment solutions. At the same time, donors are seeking simpler, faster, and more secure ways to support the causes they care about. Faced with these changes, charitable organizations have had to innovate to continue engaging their audience.
Modern donation collection tools
- Interactive kiosks: These devices transform every moment of generosity into a concrete action. Strategically placed in high-traffic areas (museums, events, places of worship), they offer a fast and intuitive donation experience, often via bank card or contactless payment.
- QR codes: Simple and effective, QR codes redirect donors to online fundraising platforms. They can be integrated into posters, newsletters, or digital campaigns to reach a connected audience.
- Mobile applications: Many organizations have developed apps that allow users to track their projects, subscribe to recurring donations, or contribute to one-time campaigns with just a few clicks.
- Crowdfunding platforms: These tools bring together a community of donors around a specific project, creating a sense of collective engagement.
The advantages of digitizing donations
- Increased accessibility: Digital solutions allow donors to contribute at any time and from anywhere.
- Transparency and trust: Real-time reports and personalized tracking strengthen the relationship of trust between donors and organizations.
- Administrative efficiency: With the automation of tax receipts and centralization of data, organizations can focus on their core mission.
- Increase in collections: Interactive tools, such as donation kiosks with real-time displays, stimulate spontaneous contributions.
Concrete examples of success
- High-emotional-impact campaigns: During a cultural festival, an organization used a VEGA kiosk with the DonaVision module to display the amounts collected in real time. Result: a 120% increase in donations compared to previous events.
- Partnerships with iconic venues: A historic museum installed customized AURORA kiosks, reducing its reliance on public subsidies while engaging its visitors.
DonaTouch: at the heart of the digital transformation of donations
At DonaTouch, we believe in generosity facilitated by innovation. Our interactive kiosks are designed to meet the needs of associations, places of worship, museums, and events. Whether you want to modernize your collections or create emotionally engaging donation experiences, our solutions are tailored to your goals.
Conclusion: connected generosity for a united future
Digital technology is redefining the act of giving, making it more accessible, transparent, and efficient. By embracing these new trends, organizations can not only collect more but also strengthen their bond with their donors.
Do you want to modernize your donation collections? Contact DonaTouch and discover how our solutions can transform your campaigns!